Monday, November 23, 2009

NKOTB Part 3: St. Louis Budweisers

St. Louis
St. Louis Budweisers (AL)
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History: Each of the last two owners have run the franchise for a team record 3 seasons. Needless to say, it's a well-traveled team. Sadly, all the travels have led to only 1 playoff appearance, in season 9. Cities that this team has called home: Pittsburgh, Cleveland, Cincinnati, Philadelphia, Detroit, Cincinnati again (2 more owners), and Tacoma.

What Happened? The AL just doesn't know what to make of itself. At one point, most of the division was in the Pacific Northwest (Tacoma, Vancouver, Ottawa - ok Ottawa's not really in the Pacific northwest, but nobody actually knows that). When the Kansas City franchise bolted for Chicago, the Tacoma team just couldn't resist having the whole state of Missouri to itself. Moreover, team owner nesman needed a marketing twist for his little known beer.

The Name: Well, seems pretty straight-forward. St. Louis is the home to Anheuser Busch, makers of Budweiser. Surprisingly, the name is a marketing campaign for a band. New York-based Less Nessman cashed in big-time when their single Fill the Faith, was accidently listed as a Faith Hill song. The resulting windfall profits had to be invested immediately before the country singer filed a lawsuit.

So, NESSMAN bought the franchise, moved it to St. Louis and named it the Budweisers, the only thing he knew about St. Louis. Rumors persist that the naming rights deal with Anheuser Busch is a done deal, being kept under wraps due to possible litigation. The team declined to comment, though a hung-over team Spokeman - pictured to the right - did say "ERRRRRRRRRRRR"

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